Unburden Yourself to the Nonprofit Confessional

It seem I have more to say about social media  and if nonprofits are using it smartly and wisely. So, here is some research fodder for your social media strategy.

Item one:  the human touch still matters! At least according to research by Hyojung Park, a doctoral student in journalism at the University of Missouri. Park showed study participants mock-ups of the “social media websites” of real for-profit and nonprofit organizations.  Some sites just presented the organization—no names, no pictures, just the organization as a whole, Read more