Why We Give

Of late, and no surprise, I’ve gotten several inquiries from reporters about what happens to giving when icons related to an organization are knocked from their pedestals.  An easy answer and truthful answer is, it depends.  And it does—on so many things.  But the more truthful answer really is, we just don’t know.

Why don’t we know?  Because despite the great strides that have been made in the last two decades in trying to understand what motivates people to give to charities, we still know very Read more