The Trust Factor
Society seems to be in a period where trust is a tarnished word. Suggest that you trust someone—especially an expert, the media, a government, really anyone other than your own brilliant self—and you will receive looks of pity, as in “How could you be so stupid? Don’t you know that everything is fake?” But if trust is no more, then nonprofits are bankrupt.
“Trust our currency” is something I say incessantly. If a nonprofit loses the trust its clients, donors, partners, and others, it loses its Read more
Who Do You Trust?
As we approach the last quarter of the year, the three months when, historically, more dollars come to nonprofits than any other three month period, I’m often asked by reporters and regular folk how to determine if a nonprofit is “donation-worthy.”
Unfortunately, our job at proving our worthiness got harder last year, as trust in nonprofits continued to drop. According to Edelman’s annual Trust Barometer (which was released the beginning of this year), people from around the world are losing trust in government, for-profits, nonprofits, and the Read more
