Giving Tuesday Fatigue
Giving Tuesday is fast approaching. According to reports, Giving Tuesday raised 27% more money in 2018 than it did in 2017; it raised 50% more money in 2017 than in 2016. But where did these billions go? How much of that money did your organization see?There may be something in the downward trend of those percentage increases. Has Giving Tuesday run its course? In a recent conversation with a dozen executive directors, not one was singing its praises. In fact, the opposite was happening; there Read more
The Downward Donation Spiral
It’s that time of the year again when the leaves are falling, the air is crisp and thoughts turn to year-end appeals. The letter may be in draft form or written and approved; the priming and prepping of board members to write those personal notes on letters to select donors may have begun.
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But you might actually want to stop the process and consider the findings from the Association for Fundraising Professionals’ “2015 Fundraising Effectiveness Project Survey Report.” This report reflects the responses Read more
