I Give, Therefore I Am

As nonprofits are pondering just how much money will come in over the remaining days of the calendar year, it seems fitting, in a sad, sadistic way, I suppose, to report on a study with the subtitle, “American donors are far less generous than they think they are.”  But maybe some donors will read this and as a result decide to go back to their checkbooks.

This study, the second in a series of research called “The Donor Mindset,” looks at American donor’s actual generosity and Read more