Seizing CSR Opportunities
While the corporate world has embraced the value and importance of corporate social responsibility (CSR), the nonprofit world has some catching up to do. As every nonprofit scrambles to ensure its viability, they would be wise to understand CSR (a company-supported program that demonstrates a corporation’s commitment to helping and supporting the communities in which it and its employees reside), as well as its short-term costs and potential benefit and the definite long-term benefit.
Over the past 35 years, corporate programs have morphed, spawning the CSR Read more
March 2nd, 2018 0 Comment American Express cause-related marketing Cone Communications corporate social responsibility CSR