Embracing the 95%
Seriously, it’s time to stop telling board members they need to fundraise. It’s not working. We need to take a different approach.
Over the years, I’ve talked to thousands of people considering joining nonprofit boards, as well as current board members. We talk about their roles and responsibilities. Naturally, audience members vary in their level of engagement, from the enthralled to the weary. Most are engaged: taking notes, responding with nods and glances, asking questions, comfortable. That is until I mention the word “fundraising.” More often Read more