8 Tips to Improve your Nonprofit Website

by Rick Simmons, Chief Solutions Officer at Dinkum Interactive

• Determine who your audience is – who is your website intended for?
• Is there a clear call to action on your home page?
• Does your website use many of the same graphics your other marketing materials or do they look very different?
• Do you have a mechanism to update your website often and easily?
• Do you have a social media policy?
• Do you know the keyword phrases that get searched when someone wants to find information about your organization?
• Do you run an email marketing campaigns?
• Do you review your website analytics at least monthly (and then what?)?