Mission Critical Marketing

Date and Time: Tuesday, December 3, 2024 - 07:00 pm to 09:00 pmLocation: N/A - online

$20.00 – $185.00

Select Your Member Level

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Please note this class will take place over 3 evenings, and you must attend all dates:

  • 12/3/24
  • 12/10/24
  • 12/17/24

Nonprofit marketing is central to raising awareness for your cause, funds to support your mission, and to recruit and retain volunteers and talent. Each touchpoint with your stakeholders is an opportunity to improve outcomes and increase supporter engagement. This class will help you understand the necessary elements of building a mission critical marketing program, prioritize and attract the right audiences, and develop results-oriented objectives so that you can focus on delivering on your mission.

SKU: N/A Category: Audience: Staff and board members who want to increase the effectiveness of their organizations, build or extend services, and grow their organizations Certificate Programs: Nonprofit Management Nonprofit Management (evening classes)

Event Location

Date: December 03rd, 2024

Location: N/A - online

PA

Member $155
Non-Member $185

Instructors

  • Meghan Pierce, Ph.D.

    Meghan Pierce, Ph.D., is an Associate Professor of Marketing at La Salle University.  While pursuing her Ph.D., Meghan consulted in the nonprofit sector, with a focus on participatory action research, behavior change strategies, and measuring impact. She received her B.S. in marketing, B.A. in foreign languages and literatures, M.S. in marketing research, and Ph.D. in marketing from Virginia Tech.  She also spent several years spent working with the Health Communication Lab and Center for Organizational Research at the University of Lugano, Switzerland.