Be Where Your Donors Are: Crafting Integrated Fundraising Campaigns

Date and Time: Friday, April 4, 2025 - 09:00 am to 03:30 pmLocation: N/A - Online

$20.00 – $185.00

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Effective fundraising campaigns rely on “surround sound” messaging to reach your donors where they are. To do this well, you must integrate your fundraising approach across different channels, including direct mail, email, digital, social media, web, and telephone, while also developing a deeper understanding of who your supporters are and why they show up for your mission. This class will show you how to build effective messages and deliver integrated fundraising campaigns that are memorable, cost-effective, and worthy of attracting new donors and retaining existing supporters. You will leave this class with a better understanding of effective writing and design, printing and mailing, mailing lists, stewardship, and measuring success.

SKU: N/A Categories: , Audience: Fundraisers and other staff (executive directors, marketing/communications staff) involved in creating the messaging for campaigns. Board members and others interested in fundraising and in communicating about their organizations Certificate Programs: Fundraising

Event Location

Date: April 04th, 2025

Location: N/A - online

PA

Member $155
Non-Member $185

Instructors

  • Tina Barber

    Tina M. Barber, MPA, has a varied and robust fundraising background that includes leadership positions at some of the Delaware Valley’s most well-known nonprofit organizations such as Habitat for Humanity, The United Way, Philabundance, and the Free Library of Philadelphia Foundation. She is currently Sr. Director of Development at SAGE USA. As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. Her training experience includes development and communications planning, board management and development, volunteer motivation and engagement, and special events organization. She is an active